Mixpanel

​

What it does

Trig connects to Mixpanel to pull your event history and user profiles into Trig on a periodic basis. Events become available for cohorts, signals, and campaign triggers; user profile attributes become person attributes in Trig. Choose Mixpanel if it’s already your primary product analytics tool and you want Trig to use the same source of truth. The Mixpanel sync runs on a slower cadence than the Segment or Amplitude integrations because Mixpanel’s Export API is designed for periodic bulk exports rather than real-time streaming. If you need near-real-time event flow, consider Segment as a tee from Mixpanel, or use the Data Lake integration if your Mixpanel data is already replicated to a warehouse.

​

Before you start

You’ll need:

• A Mixpanel project for the events you want to sync.
• Service account credentials: a username and secret with read access to the project’s events and engagement data. Created under Project Settings → Service Accounts (or Organization Settings → Service Accounts for org-scoped accounts) in Mixpanel. Assign the service account a role of Member or higher so it can query the Export and Engage APIs.
• Your Mixpanel project ID and data residency region (US, EU, or India). The region determines which Mixpanel API endpoint Trig uses.

​

Connect Mixpanel

1. In Trig, go to Settings → Integrations → Events.
2. Click Add an events integration and choose Mixpanel.
3. Enter:
   • Region: US, EU, or India
   • Project ID
   • Service account username
   • Service account secret
4. Click Save.

Trig will validate the credentials immediately. Once saved, scheduled syncs will pull events and user profiles automatically.

​

What data flows

Trig pulls two streams from Mixpanel:

• Events via Mixpanel’s Export API. Each event’s name, timestamp, and properties are imported.
• User profiles via Mixpanel’s Engage API. Profile properties become person attributes in Trig.

Trig matches Mixpanel users to People in Trig by email. The user profile sync runs first so that email is available before events are attached. Trig does not send data back to Mixpanel.

​

Sync schedule

​

Customising what’s imported

Trig imports all events and profile properties from the configured project by default. If you want to filter to specific event names, restrict to a subset of users, or apply transforms to property values, contact your Trig representative.

​

Permissions & scopes

The service account Trig uses needs:

• Access to the Export API (for events)
• Access to the Engage API (for user profiles)

In Mixpanel terms, this is typically achieved by assigning the service account a project role of Member or higher. It does not need write access. We recommend creating a dedicated service account for Trig rather than reusing one.

​

Limits & gotchas

• Email is required for an event to be attached to a Person in Trig. Events from anonymous users (no email on profile) won’t be linked.
• Mixpanel’s Export API has daily query quotas per project and is designed for bulk historical export rather than continuous polling. Trig stays within the quota by syncing in batches; very high-volume projects may see longer end-to-end latency than the table above implies.
• Property name collisions can occur if the same property name has different shapes across events. Mixpanel preserves the raw values; Trig stores them as-is.
• Region changes: US, EU, and India use different API hosts. If your project moves regions, the integration must be reconfigured.

​

Troubleshooting

Events aren’t appearing in Trig. Check that the user profile sync has run successfully. If a Mixpanel user has no email on their profile, their events won’t be matched to a Person in Trig. Some events are missing. Mixpanel’s Export API returns events in time-ordered batches. If you suspect gaps, contact your Trig representative; we can re-run a window of imports. “Authentication failed” errors. Service account credentials can be revoked or rotated in Mixpanel. Generate a new service account secret and update it in the Trig integration settings.