> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trig.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to Trig

> The customer lifecycle platform that turns insight into action
Trig helps B2B SaaS companies understand their customer journey, identify who needs attention, and intervene at exactly the right moment. One platform configuration enables pattern discovery, early warning, automated interventions, and impact measurement.

## How Trig Works

Trig connects your CRM and product data to build a complete picture of every customer's journey. By tracking progression through stages, Trig establishes what "normal" looks like and spots customers who are ahead or behind.

<CardGroup cols={2}>
  <Card title="Observe" icon="eye">
    Track customer progression through stages with objectives that define healthy behaviour
  </Card>

  <Card title="Detect" icon="radar">
    Signals automatically surface customers who need attention before problems compound
  </Card>

  <Card title="Intervene" icon="paper-plane">
    Jobs deliver timely, contextual outreach to move customers toward success
  </Card>

  <Card title="Measure" icon="chart-line">
    Track completion rates and intervention impact to continuously improve
  </Card>
</CardGroup>

## Get Started

<Card title="Quickstart Guide" icon="rocket" horizontal href="/quickstart">
  Get launched in Trig with our step-by-step setup guide
</Card>

## Core Concepts

Trig is built around a set of interconnected objects that work together to power your customer success operations.

<CardGroup cols={2}>
  <Card title="People & Organisations" icon="users" href="/concepts/people-and-organisations">
    The foundational entities that represent your customers
  </Card>

  <Card title="Stages" icon="stairs" href="/concepts/lifecycle-stages">
    Define the phases of your customer journey
  </Card>

  <Card title="Objectives" icon="bullseye" href="/concepts/objectives">
    Track milestones within each stage
  </Card>

  <Card title="Behaviours" icon="fingerprint" href="/concepts/behaviours">
    Capture milestone moments in customer activity
  </Card>

  <Card title="Cohorts" icon="layer-group" href="/concepts/cohorts">
    Reusable audience segments for targeting
  </Card>

  <Card title="Jobs" icon="envelope" href="/concepts/jobs">
    Orchestrate interventions to drive customer success
  </Card>

  <Card title="Actions" icon="bolt" href="/concepts/actions">
    Execute interventions via email, Slack, and webhooks
  </Card>

  <Card title="Signals" icon="bell" href="/concepts/signals">
    Proactive alerts when customers need attention
  </Card>

  <Card title="Attributes" icon="database" href="/concepts/attributes">
    The data points that describe your customers
  </Card>
</CardGroup>

## The Trig Platform

<img src="https://mintcdn.com/trig-394341bd/AdGQamrFWp4AeNvi/images/trig-platform-objects_1.png?fit=max&auto=format&n=AdGQamrFWp4AeNvi&q=85&s=1af2273db3795b0054d8a857e52cb01c" alt="Trig Platform Objects 1" width="948" height="1296" data-path="images/trig-platform-objects_1.png" />

## Why Trig?

### Close the gap between insight and action

Most customer success tools tell you what's happening. Trig helps you do something about it. The insight that "47 customers haven't completed onboarding" becomes actionable when you can immediately target them with a relevant message.

### Timely, contextual intervention

The closer an intervention arrives to the moment of need, the more effective it is. Trig jobs trigger based on real-time criteria, collapsing the gap between "customer needs help" and "customer receives help."

### One configuration, multiple value drivers

Without stages, every analysis requires separate data work. With Trig's unified configuration, pattern discovery, early warning, automated interventions, and impact measurement all become possible on a shared foundation.